Everytime I walk into Blockbuster I have high hopes of finding that great indi film or the off-the-wall documentary – perhaps a smart, entertaining romantic comedy I can bear to watch with my wife.

One scan of the new release wall and I’m totally perplexed. Sometimes I stoop to 2 min load times of Rotten Tomatoes’s New DVD Release rating percentages on my prehistoric, windows mobile Treo. I’ve had business ideas for Blockbuster about every visit. You hear the frustration, no need to continue rambling.

Check this article out – Can Blockbuster Be Saved?

Seems to be a logical yes. It’s a Humongous brand. Some of us grew up going there religiously, more than the golden arches for most.

It’s also a necessity, they’ve blasted out any other attempt at retail rental and they’re the only choice for that last minute decent video rental option. Albertson’s was a lonely hope with in-store rentals for $1/week, but they just went to the kiosk.

The Kiosk has my vote occasionally, in rare sequence of big hollywood making a good movie. The Kiosk is the top 40 jukebox.

For me, it’s no different than FM radio – it’s content has been heard repeatedly for years and you can almost predict what the next song in rotation is.

[ BUT now my radio is stuck on 100.3 the Sound of L.A. It plays a crop of what I consider to be a real playlist for my target market. (Unfortunately, KCRW doesn't make it above the hills of the valley to my neighborhood) ]

Blockbuster needs to focus on a new target – me. Let’s make it easier to find a movie. Let’s bring in some sort of ratings system – RottenTomatoes.com perhaps – add critics to user ratings and suggest movies through a kiosk. Make cases smaller and house more movies! Think of the library – KIOSK – Add 4 Kiosks – one at each corner. I’m sure movie licensing is cheap nowadays, be the library of movies.

Even the library is competition – I rent every Sunday – free documentaries and $2/week rentals of catalog hollywood titles.

Any suggestions for big blue? IF you see the light, put your money where your mouth is – Stocks are $2 a share!

In case you missed it – Can Blockbuster Be Saved?