I’m attracted to business and life cheerleading books as much as the next ambitious, hopeful entrepreneur.  It’s so “easy.” Change your thinking and you’ll change your life. I get it, but give me the meat, cut the fat.

Jack Garson will either pump you up or scare you away with his true accounts and advice on building a business that will earn you the ultimate payday. Crafted in a handbook of sorts, his book “How to Build a Business and Sell It for Millions” encourages you to begin with the end in mind.

The first half of the book shows how to design and operate a healthy, profitable business, built for growth and attractive to buyers.  The latter gears you up for the tango and sometimes craziness of negotiating the sell of your company.

Jack Garson delivers a lean and mean picture of what’s really going on when you read the headlines about the latest startup purchased for a mint. If you’re ready for something beyond ’sell sell sell’ and ‘think big’, read this guide and take the trip.

Warning: you may want to take with food. Each chapter could be a book on it’s own – especially in the latter half – negotiating strategies, terms, agreements, oh my. It sounds like a real challenge to go through, but hopefully it’s in the future for us. Do you have what it takes to make it to the ultimate payday?

Oh yea, and what happens when you get paid? There are probably a few things you haven’t considered – also examined and outlined well within. Get ready.

Purchase: Amazon, Barnes & Noble, Borders, IndieBound and more…

More about Jack Garson.

A few weeks ago we had a MOTM Roundtable with Scott Leese at Chapter 8. The large circle table there lends itself to an intimate conversation. This meeting dove into the subconscious and raised expectations of our future thinking – a different kind of MOTM from technology and community we typically focus on. Scott has a gift for raising the roof. He changed some thinking and let some goals free.

Very excited for MOTM in 2010. We’ve located an excellent venue for our Thousand Oaks meetup. I’m back on track, scheduling the year, speakers and topics. Excited to be working with Ben Kuo to find the right mix of influence and expertise we like to bring to the group.

Shoot me a note if you have ideas for topics and guests. We’re also going to open the door for sponsorships, giving us opportunity to do bigger and better things.

Propr Clothing is a fun brand to work with and an ideal client for my company, KilMil. Categorized as a ‘celebrity’ clothing line (Partnership between David Arquette, Ben Harper, and David Bedwell), these guys are truly passionate about the brand and put a lot of energy into the design, quality and methods of manufacturing of their clothes. Their focus on the product makes ‘marketing’ seamless – we’re building an authentic brand and community attraction vs. mass marketing a shallow concept.

To get to know the story and the company background, we’ve setup a live video chat on Facebook with David Arquette, hosted by @shiralazar. We’re broadcasting live via Spinnio technology, developed by my buddy Dustin Luther,  shooting video streamed from the Propr store in Venice, CA (1306 Abbot Kinney). I’m excited for the community to see what’s going into these clothes and the passion that’s driving the direction of the new Fall and 2010 lines.

Hope you can join the conversation this Friday night, November 6 – you too can interview David Arquette. See you online.

What a great success story – and it’s just getting started.

Jason Kiesel gave us access to publicly elected officials through his application – Freedom Speaks.

This resonated with an aggressive path Kurt Daradics (aka ‘KurtyD‘) was taking by waking up the neighborhood with the power of the social graph – Co-founding the Digital Family and our group, MOTM.

They combined energies to create a civic engagement platform called CitySourced, empowering the population to better the environment (using smart-phones). Wining a spot at TC50, they take third place but win over the media and judges with a tool that is already changing the way cities are managed.

Check out some of the outstanding media coverage. Let’s shift our focus to building tools that change the world, as Ben Kuo recognizes the socalTECH community vision.

Congrats guys!

Douglas Bowman, the top visual designer at Google, recently left to lead the design team at Twitter. Bowman shares the dynamics of Google’s data driven design – one small change to a link color on Google.com can affect the bottom line in large dollar amounts.

At Twitter, Bowman will have the toughest job as an interface designer. He now has millions of critics to comment instantly on his design implementations. This is the future of all websites, thus the need for a strong balance and philosophy on utilizing customer feedback for design and application direction.

I also take Bowman moving to Twitter as yet another indication that search is evolving. Search.twitter.com is a great search tool, a bit coarse and sometimes distorted, but the best resource for live search. Mahalo.com is also a good resource for social search, more refined in the vein of Wikipedia. And finally, for shopping,  Scour.com will pay you to search and provide discounts for purchasing.

The NY Times calls this the Age of Google. Twitter is not the next Google, but Google is nearing the end of its Age. Search is young and entering a new era.

Read: Data, Not Design, Is King in the Age of Google

Just read this great e-mail from Joel Ordesky on the Do’s and Don’ts of Social Networking. Social communities have their own culture and it’s important to learn the etiqutte before entering. The more we live in this online space, we create our own language and sometime’s ‘regional’ dialect. Twitter probably has the biggest learning curve as there are subtleties within the technology and often a shorthand language to fit within 140 characters. He recommends The Ultimate Social Media Etiquette Handbook which could be a good read, especially if you’re introducing an organization to social media. Joel also links to Brian Solis’s thoughts on Finding the Tweet Spot – Top Tips for Building Twitter Relationships – a very good read. Learn the Do’s and Don’ts of Social Networking.

My buddy Kurt Daradics and I started a group last year called Meeting of the Minds. We invite our friends to a private room at Suki 7 in Westlake Village, CA and drive a conversation with a featured guest around technology and interactive media.

Last week was off the hook. We brought out Steven McClurg from EA’s social gaming division. Steven shared some great insight on the current trends and monetary successes of casual and virtual gaming examples in social media. Ears were tuned to converstion on gaming business models, built on social platforms, such as EA’s launch of Scrabble on Facebook.

Special thanks to Jonathan Dingman and Fireside Media for posting some great photos.

Thanks to Sean Percival for a nice post on lalawag.

During the 2009 Inauguration ceremony, the internet slowed by 60% – did you notice? This was the biggest live video stream ever. With the Facebook/CNN partnership, From 6 a.m. and 3:30 p.m. on Tuesday, it delivered more than 21.3 million live streams globally, which nearly quadrupled the 5.3 million live video stream views on Election Day. Akamai (Video Distribution backing New York Times, Viacom, the Wall Street Journal and ABC News) claims they supported 7 million simultaneous viewers – largest day ever for the delivery of concurrent live streaming of video for the company.

ABC News: Obama Makes Internet History: Inauguration Sets Record for Streaming Online Video

Listening to NPR a while back, I heard an interview and discussion on how there’s a large portion of America that visit three different grocery stores for their food – Costco, Trader Joes, & “Fill In Your Old School Market Here.” Strange phenomenon, but they were right on with me. Segwaying to an introduction of Fresh & Easy Neighborhood Market™, Lo and behold, Newbury Park, was on their list of cities for this UK-Tessco-owned market. Curiosity ensued for the next six months.

We got the postcard in the mail, opening day planned, here’s your $5 gift card. Thanks and we’re on our way.

Flash forward – I entered the market tonight and got that ‘this is something different’ feeling like you got when you first walked into Ikea. Similar philosophy – keep it simple, hip, and relative…to my demographic. Fresh & Easy products seemed to weigh other brands, but they give you a few options, and you’re done. I’m pleased with not being overwhelmed with a wall of brands. In fact, the rows seem to end at 6 ft high, which is also interesting.

It’s loaded with strange and forward thinking ‘engaging customer experiences’ like a kitchen table to try foods? I don’t know, it was late, I’ll be exploring more later.

Alas the self checkout – no need to prepare for awkward conversation and offers for charity, help with bagging, and how much I saved by entering my phone number and tracking my food purchases. Had to turn my brain back on, going into ‘new interface computer scan debit card mode.’

It is what it is. You might find a fit and hit it frequently – most likely the idea – they kept this in mind. Lot’s of straight-forward, good looking food featuring with a share of prepared foods.

If you love Wal Mart and “Pay Less For More Cheap Bad Food Grocery Chain” You may enter and say, “What the…” and turn around. But you should give it a chance.

I enjoyed the experience and feel like there’s a lot more to find there. Not a bad first impression for a grocery store? It’s closer and less intimidating then the Other chain grocer where I run laps to find the bread. I still heart Costco (quantity and price) and Trader Joes (the official market of Indiana Jones), but we’re off to that fourth option with a four word name – Fresh & Easy Neighborhood Market™. You should give it a shot. Check the website for possible coupons..

Save…the…date = Dec 11, 2008

This is going to be so much fun. My friends are putting together a historic holiday party on Dec 11, featuring the community of web and tech from all the local groups, together at the Skirball. Some of the smartest, hippest people are driving this project and the list of affiliates is oustanding. Stay tuned for further detail on featured guests and events for the night. Check out http://www.digitalfamilyreunion.net