I’m attracted to business and life cheerleading books as much as the next ambitious, hopeful entrepreneur.  It’s so “easy.” Change your thinking and you’ll change your life. I get it, but give me the meat, cut the fat.

Jack Garson will either pump you up or scare you away with his true accounts and advice on building a business that will earn you the ultimate payday. Crafted in a handbook of sorts, his book “How to Build a Business and Sell It for Millions” encourages you to begin with the end in mind.

The first half of the book shows how to design and operate a healthy, profitable business, built for growth and attractive to buyers.  The latter gears you up for the tango and sometimes craziness of negotiating the sell of your company.

Jack Garson delivers a lean and mean picture of what’s really going on when you read the headlines about the latest startup purchased for a mint. If you’re ready for something beyond ’sell sell sell’ and ‘think big’, read this guide and take the trip.

Warning: you may want to take with food. Each chapter could be a book on it’s own – especially in the latter half – negotiating strategies, terms, agreements, oh my. It sounds like a real challenge to go through, but hopefully it’s in the future for us. Do you have what it takes to make it to the ultimate payday?

Oh yea, and what happens when you get paid? There are probably a few things you haven’t considered – also examined and outlined well within. Get ready.

Purchase: Amazon, Barnes & Noble, Borders, IndieBound and more…

More about Jack Garson.

A few weeks ago we had a MOTM Roundtable with Scott Leese at Chapter 8. The large circle table there lends itself to an intimate conversation. This meeting dove into the subconscious and raised expectations of our future thinking – a different kind of MOTM from technology and community we typically focus on. Scott has a gift for raising the roof. He changed some thinking and let some goals free.

Very excited for MOTM in 2010. We’ve located an excellent venue for our Thousand Oaks meetup. I’m back on track, scheduling the year, speakers and topics. Excited to be working with Ben Kuo to find the right mix of influence and expertise we like to bring to the group.

Shoot me a note if you have ideas for topics and guests. We’re also going to open the door for sponsorships, giving us opportunity to do bigger and better things.

Propr Clothing is a fun brand to work with and an ideal client for my company, KilMil. Categorized as a ‘celebrity’ clothing line (Partnership between David Arquette, Ben Harper, and David Bedwell), these guys are truly passionate about the brand and put a lot of energy into the design, quality and methods of manufacturing of their clothes. Their focus on the product makes ‘marketing’ seamless – we’re building an authentic brand and community attraction vs. mass marketing a shallow concept.

To get to know the story and the company background, we’ve setup a live video chat on Facebook with David Arquette, hosted by @shiralazar. We’re broadcasting live via Spinnio technology, developed by my buddy Dustin Luther,  shooting video streamed from the Propr store in Venice, CA (1306 Abbot Kinney). I’m excited for the community to see what’s going into these clothes and the passion that’s driving the direction of the new Fall and 2010 lines.

Hope you can join the conversation this Friday night, November 6 – you too can interview David Arquette. See you online.