Propr Clothing is a fun brand to work with and an ideal client for my company, KilMil. Categorized as a ‘celebrity’ clothing line (Partnership between David Arquette, Ben Harper, and David Bedwell), these guys are truly passionate about the brand and put a lot of energy into the design, quality and methods of manufacturing of their clothes. Their focus on the product makes ‘marketing’ seamless – we’re building an authentic brand and community attraction vs. mass marketing a shallow concept.

To get to know the story and the company background, we’ve setup a live video chat on Facebook with David Arquette, hosted by @shiralazar. We’re broadcasting live via Spinnio technology, developed by my buddy Dustin Luther,  shooting video streamed from the Propr store in Venice, CA (1306 Abbot Kinney). I’m excited for the community to see what’s going into these clothes and the passion that’s driving the direction of the new Fall and 2010 lines.

Hope you can join the conversation this Friday night, November 6 – you too can interview David Arquette. See you online.

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